Manon founded The Loupe because too many stories get filed with a headline and a verdict, and the part in between gets left out. She edits most of what runs here and pushes writers to show their work rather than just their conclusions. She spends a fair amount of her own time chasing down the original document behind a claim.
Getting an AI assistant to name your brand isn't like ranking on Google, the clock runs on indexing, grounding, and model refresh cycles that rarely move at the same speed.
Before judging any AI-visibility platform, it helps to know what a real result actually looks like, baseline, first citation, position, rather than a marketing chart.
As ChatGPT and Claude become a default place people ask "what should I buy," a service industry has formed around getting brands cited in the answer, here's how the legitimate end of it actually works.
As ChatGPT and Claude start answering shopping questions directly, a new wave of free scans promises to show whether your brand gets mentioned, but not all of them measure the same thing.
As brands scramble to track whether ChatGPT and Claude mention them, the category is splitting into tools that just watch and platforms that also try to change the answer.
As brands chase visibility inside ChatGPT and Claude answers, marketers are learning to separate what generative engine optimization can prove today from what it merely promises.
As neighbors start asking chatbots where to eat, fix a leak, or find a dentist, local businesses are learning that showing up in an AI answer takes a different kind of work than ranking on a map.
Behind every ChatGPT or Claude recommendation sits a quiet pipeline of training data, live retrieval, and cross-source corroboration, and understanding it is becoming as important as understanding search rankings once were.
A growing share of buyers now ask ChatGPT before they ask Google, here's a practical way to find out what it's telling them about you, and what to do next.
Behind the enthusiasm for urban tech pilots, mayors and agglomeration presidents are asking blunter questions about cost, proof, and who actually benefits.
As France's aging building stock becomes a frontline of the energy transition, startup accelerators are sharpening the criteria they use to pick which retrofit and sustainable-construction ventures deserve support.
Beyond a cheque, the accelerators shaping France's mobility transition trade mostly in introductions, deadlines, and access to the people who actually buy.
Before applying to a program built around urban innovation, it helps to understand what selectors are actually screening for, and where most candidates trip up.
Beyond funding and mentorship, urban-transition programs offer founders something rarer: a real-world testing ground where public infrastructure meets private innovation.
As French municipalities struggle to fund digital and environmental upgrades, a new financing logic borrowed from software companies is quietly reshaping how innovation programs sustain themselves.
As French cities scramble to reconcile digital ambition with ecological constraint, a new generation of place-based accelerators is emerging. The Ville de Demain program offers a useful case study in how public-private structures are trying to close the gap between innovation and implementation.
A growing network of place-based incubators is challenging the assumption that innovation must flow from capital to periphery. France's Ville de Demain program offers a case study in what happens when acceleration logic meets municipal ambition.
Regulators spent years building the cookie consent wall, and the ad industry spent the same years quietly building a door around it.
Ministers make the announcements; a small, largely anonymous layer of career officials makes the decisions that stick.
The claim resurfaces with every major EV policy announcement, and it consistently misreads the evidence it pretends to cite.
Governments rediscovering the power of the state to direct investment have also, less visibly, rediscovered its power to pick winners.
The world's most important water source sits below the debate entirely, invisible, unregulated, and running low.
Efficiency is the policy world's most powerful rhetorical move, because it sounds technical, neutral, and beyond argument, and is usually none of those things.
One of the most repeated health recommendations in the world appears to trace back to a misreading, a rounding error, and decades of unquestioned repetition.
Every ribbon-cutting conceals a balance sheet of deferred repairs, and deferred repairs have a way of becoming very expensive emergencies.