
The Quiet Rewrite of Cookie Consent
Regulators spent years building the cookie consent wall, and the ad industry spent the same years quietly building a door around it.
By Manon Vasseur · 2 min read

Regulators spent years building the cookie consent wall, and the ad industry spent the same years quietly building a door around it.

Efficiency is the policy world's most powerful rhetorical move, because it sounds technical, neutral, and beyond argument, and is usually none of those things.